/ ABOUT
Designer by day, Vicky Heinlein is a Berlin-based senior creative specializing in branding, UI/UX, product, and visual communications. With an interdisciplinary background and a growth mindset shaped by agency, startup, and in-house environments, she thrives in cross-functional teams and adapts quickly to diverse creative challenges.
DJ and event producer in between, Vicky is a curious New Yorker at heart — passionate about music, photography, travel, community-building, and all things design and tech. In 2017, she co-founded The Kollectiv, a Berlin-based creative community, and now serves as Chapter Co-Lead of the ADPList Berlin Chapter.
Recognized as a Top 1% ADPList Design Mentor and invited to mentor with D&AD Shift Germany and Employed.World, Vicky is committed to guiding creatives and curating thoughtful, inclusive experiences. She’s always open to collaborating on meaningful projects across design, tech, and community spaces.
/ EXPERIENCE
▲ Promoted from Senior Designer to Design Lead 05 ’25
▸ Chapter Co-Lead
ADPList Berlin 04 ’24 – present
▸ Design Mentor
Employed.World 02’25 – present
D&AD Shift Germany 04-08 ’24
(As part of the Product Team at Seven Senders, GmbH)
▸ Design Mentor
ADPList 03 ’23 – present
▸ Designer 02-09 ’17 → Art Director/Sr. Designer 09 ’17-05 ’20
AKQA Berlin
▸ Design Lead
PerspectiV XYZ 2017-2020
A Berlin-based multidisciplinary design studio
CLIENT LIST:
AKQA (GORE-TEX/Jägermeister/Netflix) • Berlin + Amsterdam
ARMEDANGELS • Berlin
Ashley Keeper Jewelry • NYC
Autoagent • Miami
Bäkenäl • NYC
Bloomingdales • NYC
ebb + flow music • NYC
Excelsior Investors • NYC
Fire Tech Camp • London
Ornate Reverie • NYC
Rote Foundation • NYC
Sternwald • Berlin
ZS Aviation • Miami
▸ Co-Founder
The Kollectiv 2017-2018
▸ Resident Artist/DJ
Berlin Invasion 2018-present
KlangSubsTanz 2018-present
Awards & Honors
Judge
Eddie & Ozzie Awards / Folio Magazine
Best Design: Media Kit
American In-House Design Awards / Graphic Design USA
Award of Distinction
The Communicator Awards / Intl. Academy of Visual Arts
Exhibition
AIGA: 100 Views of Graphic Design
Guggenheim Art Gallery, Los Angeles
/ The Kollectiv
Background —
It started as an idea that came up in conversations over the kitchen table somewhere in Friedrichshain — shortly after my Berlin move.
In less than two months, we (me + Anke + Seb — we’ve known each other for several years) kicked off the first Kollectiv event at Holzmarkt/Eckwerk arc. We started holding monthly events with various topics such as brainstorming workshops (aka Kollectiv Force), panel discussions, and inspiring lectures for the creatives community in Berlin.
After the first Kollectiv Force workshop in March 2017, one of the project owners invited The Kollectiv to lead the project forward. It’s called Project Frau — An educational arts & design & empowering program for young refugee women in Berlin. It’s a funded project from FrauenID – initiated by GlobalEyes (NGO) & officially led by The Kollectiv.
Fast-forward: In June of 2017, we’ve been successfully transformed into an association. It’s the begging of a very exciting new chapter for The Kollectiv. Here is our brand new bio:
KOLLECTIV e.V is an association for the promotion of science, research and education with a focus on the development of a continuous, cross-cultural, cross-topic and generational transfer of knowledge.
Since January 2017, the association has been organizing monthly events in various formats to transfer knowledge at HOLZMARKT/ECKWERK, in order to network, strengthen and advise existing creative companies and start-ups with other municipal, national and international players. The other tasks are the initiation and monitoring of creative and open innovation processes, the implementation and documentation of their own educational and research activities, as well as the maintenance of contacts between art and culture circles, education and research partners and the economy.
Our team is now doubled in size – We are:
The Kollectiv team:
Amrei Andrasch
Anke Parson
Hanna Petruschat
Sebastian Parson
Soazic Guezennec
Vicky Heinlein
⧩
Established since January 2017
Based in Berlin, Germany
A project series that’s driven by The Kollectiv: a productive laboratory for new ideas and collaboration.
The Kollectiv Lab presents:
Project Frau
An Educational Art & Design Program for Newcomer Women. A funded project from FrauenID – initiated by GlobalEyes (NGO) & led by The Kollectiv.
A funded project through FrauenID – initiated by GlobalEyes and led by The Kollectiv.